Training course specifically designed to meet a number of needs with respect to the sales force:

• • Focus to digital mkt.
  • Media management.
  • Mkt strategies.
  • Merchandising Development.
  • New trends.

On the basis of these and other premises, I should like to introduce the proposal for the course of:

Workshop: Marketing, Manipulating minds

A syllabus based on an instructional methodology derived from in-person training, using learning techniques such as role-play, roundtable discussions, questionnaires, debate and/or teamwork.

Objectives:

• – To understand and review the branding strategy.
• – To improve media management.
• – To understand and use the digital age.
• – Learn how to use the merchandising for your favor.
• – To understand how to develop commercial strategies.
• – Locate where our product is.

Intended for:

• – Marketing Executives.

At the end of the course:

• – The participant will refine his branding position.
• – Participants will understand how to manage media.
• – Participants will learn how to use new media to their advantage.
• – Participants will be able to develop a merchandising plan.
• – The participant will be aware of new mkt trends.
• – The participant will be capable of improving his / her product / service's position.

Module 1: Branding.

Brand review.

1. 1. Situational analysis.
   2. SWOT Analysis.
   3. Brand funnel.
   4. SOM.
   5. TOM.
   6. Customer Brand vision.
   7. Media.
   8. Setup.

Module 2: New trends.

Know about new mkt trends.

1. 1. Big Data.
   2. Content marketing.
   3. Mkt real time.
   4. Mobile Mkt.
   5. Wearables.
   6. Social trends.

Module 3: Social trends and mobility.

Focus on web mkt.

1. 1. Web 2.0
   2. Customer loyalty.
   3. SEM.
   4. Email marketing.
   5. Online to offline.

Module 4: Spending.

If they do not see you and you do not stand out, they will not buy from you.

1. 1. Shopper experience.
   2. Trade mkt.
   3. Killer Merchandising.

Module 5: The commercial strategy.

And how it's combined with marketing.

1. 1. What are we selling?
   2. How do we sell them?
   3. To whom do we sell them?
   4. The needle in the haystack.

Module 6: Strategic Simulator.

Practical case application.

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