Course for companies: University of Sales
A program designed to align commercial skills with your company's sales targets
Drive results with effective sales strategies
ABOUT THE COURSE
Training that strengthens your commercial team's performance
The corporate course Sales University is designed for companies seeking to strengthen their sales teams’ performance by developing key skills in prospecting, negotiation, communication, and closing.
Through a practical, structured approach, this program improves employees' ability to generate opportunities, connect with customers and close more sales, aligning performance with organizational sales objectives.
INCREASE SALES EFFECTIVENESS
The impact of the course for companies: University of Sales on your commercial team
Increased production of commercial opportunities
Strengthen strategic prospecting to ensure a steady flow of potential customers.
Improving argument and presentation of value
Develop clear, distinctive, benefit-oriented sales messages.
Increased effectiveness of trade negotiations
Prepare your team to manage objections and come up with favourable agreements.
Increase in sales closure rate
Implement techniques that convert prospects into customers.
Improving customer experience
Strengthen communication and service to build lasting business relationships.
OBJECTIVES
What your salesmen will achieve with this training
Designed to develop key commercial skills in prospecting, negotiating, communication and closing, leading more effective, strategic and results-oriented sales work teams.
- Develop persuasive argument and value presentation skills.
- To strengthen strategic client prospecting.
- Improve negotiation and objection-handling skills.
- To increase the effectiveness of sales closures.
- Optimize communication and client relationship.
- They will clearly understand where they are, where they have to go and how to get there.
PROGRAM CONTENT
Course Outline: Sales University
Module 1: Argumentation
a) USP
b) Sales pitch
(c) Solutions and benefits
Module 2: Strategic prospecting
(a) What is prospecting?
b) Salesperson's personality.
(c) Customer needs.
d) Prospecting Techniques.
Module 3: Conversational negotiation
(a) Conflict.
(b) Key assumptions.
(c) Negotiator's profile.
Module 4: Effective sales closing
(a) Management of objections.
(b) Types of clients.
c) Customer Personality.
(d) Closing techniques.
Module 5: Effective communication
(a) What's communication?
(b) Barriers to communication.
(c) Oral communication.
(d) Non-verbal communication.
Module 6: A Promising Future
(a) Principles of customer care
PARTICIPANT PROFILE
To whom is the University of Sales Course addressed?
This program is designed for teams within organizations seeking to strengthen their sales processes, improve sales conversion, and develop key skills for building effective, sustainable business relationships.
- Sales Teams
Responsible for prospecting, monitoring and closing business opportunities.
- Sales executives
Those responsible for direct customer relationships and generating revenue for the company.
- Sales Supervisors or Leaders
Those responsible for coordinating sales teams and ensuring that goals are met.
- Areas involved in commercial processes
Employees involved in the customer experience and sales process.
Boost Your Sales Team's Performance
Request a quote and develop a results-focused sales team.